The fascinating and mouthwatering tale of the immigrant family behind the creation of a New York gastronomic legend. From Louis and Lilly Zabar's modest start renting a counter to sell smoked fish in 1934, the Zabar's store has grown into a beloved mecca for quality food on the Upper West Side.

The book delves into the passion for perfection, keen business sense, competitive instincts, and customer devotion that fueled four generations of Zabars. Lori Zabar, Louis's granddaughter, traces the family's journey from escape after a Ukrainian pogrom to the iconic status of Zabar's today - a shrine to cheese, fish, meat, produce, baked goods, and gourmet products that symbolize the 20th-century revolution in food consumption.