What I do: Fortify hair from within for a cooler, brighter blonde. DESIGNME FAB.ME Blonde Fortifying Purple Shampoo contains purple micro pigments to neutralise unwanted yellow and brassy undertones. However, this isnt just your average toning shampoo. This is a revitalising formula jam-packed with plumping ingredients to gently cleanse while nourishing, repairing, and restoring elasticity. Enjoy beautifully brighter, stronger, and shinier hair. Kind to hair and the planet, this shampoo is vegan, cruelty-free, sulphate-free, gluten-free, and paraben-free. Suitable for use on blonde, white and grey hair tones.