milk shake® Temporary Cool Brown Hair Color Treatment. Warm, rich shades of brown and chocolate tones are the ultimate formulation for luscious and ultra glossy locks. milk_shake® Warm Brown Direct Color is a temporary color treatment that can be used at home or in the salon to enhance color, improve the condition and protect the hair. milk_shake® love luscious locks and the Direct Color Warm Brown hair color is perfect for making that all year round, polished hair statement. This is a temporary warm brown hair color treatment that will color, condition and protect your hair and has the ability to correct difficult technical hair problems. Warm Brown Direct Color intensifies and adds depth and tone to brown hair. You should use Direct Color under the instruction of your milk_shake® stylist. The duration of the color varies on the condition and color of your hair prior to the treatment and exposure to color fading agents post treatment. You can expect an average of 8 - 10 washes. We recommend you combine this product with the milk_shake® color maintainer shampoo and conditioner. Should you wish to create chocolate milk_shake® cocktails with your cool brown direct color you will need to carefully mix the liquid with milk_shake® Whipped Cream Leave In Conditioner and follow the usage instructions provided in the tab below. Additional Informations: Distribute over clean, damp hair, leave in for 5 to 30 minutes, emulsion with some water, then rinse. In the case of intense shades, cleanse with a delicate shampoo.