A luxurious Vegan formula with 100% Natural ingredients to boost lash length, volume and span in one swipe. Long Lash Mascara is enriched with Certified Organic Carnauba Wax for show-stopping lashes with supreme hold, plus conditioning botanical ingredients that strengthen hair fibres.

Lash-loving Castor Seed Oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and anti-inflammatory Magnolia Bark extract, which serves to nourish and condition for smooth application. Meanwhile, Vitamin E-rich antioxidant Sunflower Seed Oil strengthens and protects.

Long Lash Mascara helps you achieve a spectacular panoramic effect thanks to the silky-smooth texture and intense, pure mineral pigments. The custom lengthening brush head allows the perfect amount of mascara to be applied every time, delivering long-lasting, lush colour in a single stroke.

*Improved wand + wiper for enhanced appli

Application

1. Apply INIKA Organic Purity Lash Mascara as the final step in your makeup routine.
   2. Use the custom brush to coat and separate lashes, dramatically lifting each one for a naturally enhanced look.
   3. Wiggle the wand at the roots of the lashes through to the tip, repeating until desired look is achieved.
   4. Take care for a minute until dry and set.
   
   TIPS:
   - Do not pump Mascara wand in and out of the container as this can pump air into the product and dry it out.
   - Wait for any smudges on the skin to dry before gently dabbing off with a cotton tip or clean, soft spoolie brush.
   - Easily remove at the end of the day using INIKA Organic Phyto-Active Micellar Rosewater.
   - Store below 30°C.

Ingredients

Vaccinium Macrocarpon (Cranberry) Fruit Water*, Copernicia Cerifera (Carnauba) Wax*, Glyceryl Stearate SE, Stearic Acid, Propanediol, Ricinus Communis (Castor) Seed Oil*, Pentylene Glycol (Sugar Cane), Honokiol (Magnolia Bark Extract), Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, C10-18 Triglycerides, Xanthan Gum, Sodium Hydroxide, Galactoarabinan, May Contain (+/-) Iron Oxides (CI 77499, CI 77491, CI 77492). *From Organic Agriculture, 100% Natural Origin of Total

Sustainability

As the world's first plastic-neutral makeup brand, we are committed to taking action for the planet.

90% of INIKA Organic's new brand packaging is made from sustainable & reused materials

84% decrease in our use of virgin plastic, going from 8.1 to 1.3 tonnes, annually

The unavoidable plastic we do use, we fund to collect with trusted partner CLEANHUB. We prevent over 5 tonnes of plastic from entering the environment and our oceans each year