Fliptown is a flip-and-write game where you try to earn stars by exploring a Wild West town. The game uses a standard poker set to encourage an open world style of play, along with whiteboard-style boards that serve as each player's cards.

Each turn you turn over three cards and assign one card to indicate your suit, one card to indicate your value, and one card to indicate your poker card. The color determines which of the four regions you activate, the value determines which location within that region you can circle, and the poker card goes to a five-card poker hand that is completed at the end of each round. Each of the four regions - Trail, Badlands, Mine, and Town - offers a different problem to overcome, while each location within a region offers unique rewards such as money, gold, useful items such as pistols, horses and tools, or bonus actions to create powerful combinations.

For solo play, you can play to get a high score or compete against one of four "cowbot" robot opponents, each with their own motivation.

For multiplayer play, players use "community cards" in the center of the playing field, with players completing each turn simultaneously. Additionally, bounty cards add competitive goals that players race to achieve.

In addition to the standard game, you can play as one of 14 characters from the Wild West. Each character has a unique set of starting resources and a unique special ability.