Magazine B Issue No.53 MUJIPlanned as a project under the discount retailer Seiyu, MUJI made its debut in 1980, embodying its brand philosophy in the names "Muin" (: unstamped) and "Ryohin" (: good quality). Since initially introducing about 40 items, MUJI now handles over 7,000 products and is proving that a brand can sell the aesthetics of life by expanding its interest into the housing business. Published in 2017 164 pages Paperback