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World Industries is a legendary skateboard company that played a pivotal role in shaping skateboarding culture during the 1990s and early 2000s. Founded in 1989 by pro skater Steve Rocco, it became known for its rebellious spirit, irreverent humor, and iconic cartoon mascots like Flameboy, Wet Willy, and Devil Man. The brand challenged industry norms with provocative graphics and marketing, helping launch the careers of influential skaters and redefining how skateboarding was perceived. At its peak, World Industries was one of the most popular and profitable skate brands globally, leaving a lasting legacy in both skateboarding and streetwear culture.
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