Finish off your everyday beauty look with our Maximize Mascara. It's a long-lasting, water-resistant mascara that enhances your lashes for up to 2x the volume for a natural look. It's designed to give you control over how light or full you want your mascara coverage.

Benefits 

• The unique shape of the wand helps separate your lashes without clumping.  
• Water-resistant (it's not waterproof)
• Long-lasting
• Formulated with vitamins A, E and C

Who can use it

• It's good for all skin types

What it does

Our Maximize Mascara provides a natural look (like you rolled out of bed this way!) to finish your look. It's designed to be as light or heavy as you want.

• It enhances your lashes for up to 2X the volume.
• Longwear to keep your look going as long as you do!
• The mascara wand shape helps reduce clumping.

How to use it

• Pull the mascara wand out and apply it to your top and bottom lashes or just your top if you want an uber-natural look.
• If you want fuller coverage, pull the wand in and out 2-3 times before applying the mascara to your lashes. It puts more of the mascara on the wand.

Glam application tip: If you're going for a more glam look:

• Apply 2-3 coats to your top lashes. I recommend only one coat on the bottom unless you're going for a 60s vibe, then 2 or 3 on the bottom as well.
• Be sure to apply the second and third coats before drying fully. It can get clumpier otherwise. So, focus on one eye at a time.

Feel: A light mascara that reduces clumping 

What's in it

Ingredients

Aqua (Water), Copernicia Cerifera (Carnauba) Wax, Acrylates Copolymer, Glyceryl Stearate, Stearic Acid, Polybutene, Kaolin, Oleic Acid, Triethanolamine, Hydroxyethylcellulose, Tocopheryl Acetate, Retinyl Palmitate, Panthenol, Trehalose, Ascorbyl Palmitate, Sodium Hyaluronate, Simethicone, Caprylyl Glycol, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, may contain [+/-:CI 77499 (Iron Oxides)]

What else

• Cruelty-free, gluten-free, sulphite-free, certified halal, artificial fragrance-free and paraben-free.
• Free of 15+ toxins found in skincare and makeup. See our toxin-free list for more information.
• Made in Canada in small batches in Toronto, Ontario.
• Green beauty - Recyclable packaging, so please recycle!