Braun Clocks - BC12G Classic Analogue Alarm Clock (Braun 100 Years Edition)Braun is a watch and clock brand initiated in Germany in 1921. Focusing on simplicity, order, and harmony, Braun believes in Less, but better quoting Wabi Sabi, Pare down to the essence, but do not remove the poetry. Braun 100th year collection Easy to read dial Quiet precision quartz movement Crescendo beep alarm Luminous tipped hands Integrated foot snooze light function Snooze interval is 5 minutes Light illuminates for 5 seconds once manually