Marazza A. - Lifestyle Brands A Guide To Aspirational Marketing - HardcoverBinding: Hardcover Description: What do brands like Apple Diesel Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands that inspire guide and motivate beyond product benefits alone. Title: Lifestyle Brands A Guide To Aspirational Marketing Author(s): Marazza A.
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Binding: Hardcover
Description: What do brands like Apple Diesel Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands that inspire guide and motivate beyond product benefits alone.
Title: Lifestyle Brands A Guide To Aspirational Marketing
Author(s): Marazza A.
Publisher: Palgrave Macmillan
Barcode: 9781137285928
Pages: 141 Pages, Xiv, 141 P.
Publication Date: 12/5/2012
Category: Sales & Marketing
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Marazza A. - Lifestyle Brands A Guide To Aspirational Marketing - Hardcover