A revolutionary lure designed for a new groundbreaking technique known as "Krejing", the Berkley Krej FFS Jerkbait 100 features a unique upside-down bill that allows you work the water column from the bottom towards the surface. A leader in Forward Facing Sonar (FFS) optimized baits, Berkley designed the Krej to stand out from the pack, defying conventional jerkbait presentations by ascending in the water column on the retrieve, and gracefully falling backwards to your target depth when paused.

Enabling anglers to watch fish react in real time, the Krej FFS Jerkbait provides the versatility to work the bait up and away for natural fleeing action or back towards the fish to trigger reaction strikes. With a unique combination of ascending and darting actions on the backward fall, this sinking bait ensures maximum angler control and extended time in the strike zone. Experience the future of live sonar angling and fish the water column from the bottom up with the Berkley Krej FFS Jerkbait 100, giving the fish something they’ve never seen before.