Binding: Paperback
Description: Want to know how to influence other people's behaviour? In The Advertising Effect respected advertising insider Adam Ferrier reveals the ten techniques used by some of the best - known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide to the ultimate behaviour change industry - advertising.
Title: The Advertising Effect: How To Change Behaviour
Author(s): Ferrier Adam (Chief Strategy Officer Cumminsross)
Publisher: Oxford University Press Australia
Barcode: 9780195593921
Pages: 240 Pages
Publication Date: 7/1/2014
Category: Advertising