Chaudhuri Arjun - Emotion And Reason In Consumer Behavior - HardcoverBinding: Hardcover Description: Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. Title: Emotion And Reason In Consumer Behavior Author(s): Chaudhuri Arjun Publisher: Taylor & Francis Ltd Barcode: 9780750679763 Pages: 182 Pages Publication Date: 1 9 2006 Category: Sales &
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Binding: Hardcover
Description: Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Title: Emotion And Reason In Consumer Behavior
Author(s): Chaudhuri Arjun
Publisher: Taylor & Francis Ltd
Barcode: 9780750679763
Pages: 182 Pages
Publication Date: 1/9/2006
Category: Sales & Marketing
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Chaudhuri Arjun - Emotion And Reason In Consumer Behavior - Hardcover