Hartley Kate - Communicate In A Crisis Understand Engage And Influence Consumer Behaviour To Maximize Brand Trust - PaperbackBinding: Paperback Description: Future proof your crisis response plan using this clear cut framework to mitigate manage and respond to unpredictable rumours scandals crises and fake news. Title: Communicate In A Crisis Understand Engage And Influence Consumer Behaviour To Maximize Brand Trust Author(s): Hartley Kate Publisher: Kogan Page Ltd Barcode: 9780749486501 Pages: 256 Pages Publication Date: 8 27 2019 Category: Sales & Marketing
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Binding: Paperback
Description: Future - proof your crisis response plan using this clear - cut framework to mitigate manage and respond to unpredictable rumours scandals crises and fake news.
Title: Communicate In A Crisis Understand Engage And Influence Consumer Behaviour To Maximize Brand Trust
Author(s): Hartley Kate
Publisher: Kogan Page Ltd
Barcode: 9780749486501
Pages: 256 Pages
Publication Date: 8/27/2019
Category: Sales & Marketing
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Hartley Kate - Communicate In A Crisis Understand Engage And Influence Consumer Behaviour To Maximize Brand Trust - Paperback