Binding: Paperback
Description: Amazon knows the products we re interested in and shows us more to boost the size of our shopping cart. Google Maps knows the best route to get from A to B and recommends it to get us there in the shortest possible time. Netflix knows the media we enjoy most and recommends more to boost streaming time. However many companies still fall short with their data analytics practices. This book focuses on how to embed advanced analytics directly into daily business operations and complement an enterprise system. This book can guide you in how traditional industries like retailers banks and insurers can utilise and develop advanced analytics complementing their enterprise systems while embedding advanced analytics directly to optimise revenue and customer experience. Detailed in this book is a world - class analytics application used by loyalty point providers banks insurers and leading retailers. The title also provides a step - by - step implementation framework for Chief Digital and Artificial Intelligence Offices to develop their advanced analytics capabilities in tandem with legacy IT systems.
Title: Transition To Advanced Analytics Get A Return On Your Analytics Investment
Author(s): Ferris Brian (Loyalty New Zealand Ltd)
Publisher: Taylor & Francis Ltd
Barcode: 9781032527543
Pages: 160 Pages, 42 Line Drawings, Black And White; 42 Illustrations, Black And White
Publication Date: 4/5/2024
Category: Computer Science