Apex [ey-peks]: tip; summit; climax; peak.
At the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.

Apex has 5 ATM water resistance. That means it is a perfect companion for any water-based adventure you can dream up. Splashing, swimming, or submerging for hours–Apex can handle it. This timepiece is almost as tough as you are.

If you prefer to play in icy, white H₂O, this timepiece is ideal for the summit of your favorite slopes. And should you wipe out when making first tracks in epic snow? No worries. The hardened mineral crystal is tough enough to shake off any sick tumbles without so much as a scratch. That's more than you might be able to say for your board and your pride. But what's a great adventure without a few scars? (As long as they aren't on your watch.) Thanks to Apex's stainless steel construction, you can tell your dramatic slope story instead of having your watch give it away.

Apex is an analog sports watch tough enough to be your companion on the most incredible adventures, but we didn't sacrifice on style. Its impressive 46mm face is hard to miss and even harder to ignore. You and your timepiece will stand out from mountain tops to meeting rooms and everywhere in between.

Tough, sleek, and proud: the Apex No-Retreat Edition is for men as strong and unapologetic as the country Ol' Glory represents. The American flag image is surrounded by the watch's signature thick case, which creates a dramatic frame for the stars and stripes. And because this is the land of opportunity, you can pair your Apex with the strap of your choice. We have multiple color options in genuine leather and double-layer nylon so you can achieve the perfect look to fit your vibe. Make a bold statement about what you value by sporting this Apex No-Retreat Edition timepiece.

Both tough and sophisticated, Apex should be worn by the top dog. Great White sharks, Tigers, and Lions are all apex predators, meaning they have no natural predatory threats. With the Apex wristwatch on your arm, you'll feel there's no threat to your ability to demand attention and respect. You'll be at the top of your game, the summit of durability, and the peak of sophistication when you've got this elegantly simple, hard-wearing watch with you on your adventures.

Apex's remarkable Miyota Japanese movement keeps precision time without needing to be coddled. This is a high-performance, durable movement. Focus on your adventures or living your life, not protecting your watch. This monster can fend for itself.

If you're ready to reach the pinnacle of both adventure and style, the Apex has your back—and your wrist. Built to conquer land, sea, and summit, this watch can keep up with any adventure. With the Apex, you're wearing a reminder of American greatness, determination, and the battles you've conquered, both physical and mental. No matter where your next thrill awaits, you'll have the perfect partner on your wrist, a symbol of unity, adventure, and love for the place you call home. Wear it with the pride of an apex predator.