As we navigate the legal cannabis industry as E3C here in NZ, we find that there are dictators within it that have so much disconnection to the plant itself and culture that has existed amongst real-world users for hundreds of years.

Because of this ignorance, we can see the impact it has produced not only on the industry itself but also of those who this scheme was supposed to help and therefore forgetting the kaupapa of why it was started in the beginning

As we struggle to survive within the industry, we see the dark clouds of foreigner corporate greed coming in from the horizon to devour us and they are hoping we sink ourselves first

As E3C, we have always seen the bigger picture and continually fight for this plant and the culture by educating those within it to unite as one

We see big pharma coming in behind us, which makes us determined as ever to pull this sinking industry up out of the water before it's lost to greed

But we also feel the weight of arrogance within it and have to keep our own waka afloat that represents the lifeline that we hold out offering as help, but we will not be dragged down if it continues to sink.