Do these bolt directly to the factory rocker points?

Yes — they mount at factory rocker panel attachment locations. No drilling or modification needed. You'll need basic hand tools and a torque wrench to complete the install.

Can I install these myself, or do I need a shop?

They're designed for DIY installation. Bolt straight to the frame. If you're comfortable with a wrench and your truck's service manual, you can handle it in an afternoon.

Will the black powder coat scratch or chip easily?

Powder coat is durable for daily driving, but it's not impact-proof — road debris and bumps will mark it over time. Touch-up paint can fix minor chips; deep gouges may need professional refinishing.